Campaign with design

An advertising campaign can be a series of different media supports that share a single idea and theme, which make up an integrated marketing communication. The critical part of any campaign is determining the campaign theme, as it sets the tone for what is on offer and must appeal to the target market. Corporate campaign themes are usually developed with the intention of being used for a substantial period time hence creating awareness and more notoriety for the business, brand or product on offer.

Images – Lewis Andrews, Lifestyle campaign