Promoting a municipality

The Camara Municipal de Loulé, (Town council), badly needed to bring their media communication design for print up to date and to reflect the offer of the whole municipality. The new concept had to be coherent and adaptable enough to be used for a wide spectrum of the offer, from traditional to contemporary, from historic buildings and religious festivities, artesian goods and the hinterland, to the razzmatazz of late summer nights on the streets with the likes of Festival Med, White Night, Carnival and a host of others, not to mention with the world acclaimed beaches, golf courses, real estate and tourism offer on the prime and most well-known section of the Algarve coastline, stretching from Quinta do Lago to Vilamoura. It was indeed a challenge!