Identity at work for innovative project within the Ria Formosa

A small train that transports beach-goers across the marshlands and sand banks of the Ria Formosa Natural Park, the dozens of anchors on the beach itself and an interesting history related to the local Tuna fishing industry, make Barril Island Beach a national landmark. A consortium of local institutions, spear-headed by the Pedras Group (Pedras d’el Rei and Pedras da Rainha Resorts) and the University of the Algarve, saw 12 graduates recently start a one-year internship on the beach, with the challenge to create new sustainable business ventures and decrease seasonality. The identity created for the beach will help increment notoriety and is being developed across a range of information and marketing items.

 1 – Dr.Jorge Queiroz – CM Tavira; André Phillips, Fred Phillips – Atelier do Sul; António Almeida Pires – Grupo Pedras  
2 – António Alemeida Pires – Grupos Pedras; Jorge Botelho – Presidente da CM Tavira; Vitor Neto – Presidente do NERA; Fred Phillips – Atelier do Sul