Each year Inframoura publishes a Newsletter, distributed to more than 3000 residents, in Vilamoura. This year our design brings innovation, to the 12th ‘Informoura’ edition, to making it more attractive and reader friendly, with the right balance between images and information. When we create a publication, it is meant to catch readers attention.
Harvard research has shown 39 milliseconds is all it takes when we’re talking photos and faces, or indeed the same is applicable to the 1st page of a website — that’s 10x faster than the blink of an eye and twice the speed of conscious thought. Not only do first impressions happen fast, they run deep. Scary deep, considering no one’s actually thinking about the look of your website in the first place; they’re simply reacting to it: your website is the handshake of the Information Age.
Yours better be saying the right things about you. CREDIT; Our compliments to Michael Cavotta Award-winning photographer, personal branding coach and ass-kicking agent of authenticity for letting us know on how fast people do really form an opinion!
In its first month after being online, the new website of Projecto TASA attained nearly 2,000 individual visits, with an average of 7.5 page views per visit representing a total 15,000 pages and an above average time spent browsing same. Very positive results that are consequence of the overall design, functionality and Responsive design programming (so the site adapts shape and content to maintain legibility on all different screen sizes).
The TASA project, founded by the CCDR (Algarve Regional Coordination and Development Commission) and run by Proactivetur from Loulé, promotes the interaction and blending of modern day design trends, with the traditional crafts of the Algarve, through solutions that endow them with a contemporary and functional flair, without losing their cultural and ecological characteristics.
The website created for the TASA project reflects these dynamics, increases visibility, helps to create new opportunities, for commerce and internationalisation, generates employment and slows desertification of the Algarve hinterland and promotes what is best Made in Algarve! Ancient traditional handcrafted manufacture gains new life through functional and attractive pieces, ranging from decor to gastronomy. You can see and buy these handmade products on the new website www.projectotasa.com, or visit their shop in Loulé, or other ‘Sale points’, on the contacts page of the website.
The website was recently presented by Engº João Ministro, at a public event in Faro, staged by the CCDR, to bring to the public their programme of actions, which aims to promote regional development.
